The Corona-and-lime ritual dates back only to 1981, when, reportedly on a bet with his buddy, a bartender popped a lime wedge into the neck of a Corona to see if he could start a trend.Since the bartender and the buddy are unidentified, and Lindstrom uses the words "reportedly" and "generally credited," I wonder whether this bit of trivia is actually true. If you have any insights into this tasty question, please let me know.
This simple act, which caught on like wildfire, is generally credited with helping Corona overtake Heineken as the best-selling imported beer in the U.S. market.
Yes, I already queried the invaluable Snopes.com, as a search there for "Corona" turned up nothing.