Tuesday, January 06, 2009

Corona and lime

This article by Martin Lindstrom in the Jan. 4 issue of Parade includes some trivia about Corona and lime:
The Corona-and-lime ritual dates back only to 1981, when, reportedly on a bet with his buddy, a bartender popped a lime wedge into the neck of a Corona to see if he could start a trend.

This simple act, which caught on like wildfire, is generally credited with helping Corona overtake Heineken as the best-selling imported beer in the U.S. market.
Since the bartender and the buddy are unidentified, and Lindstrom uses the words "reportedly" and "generally credited," I wonder whether this bit of trivia is actually true. If you have any insights into this tasty question, please let me know.

Yes, I already queried the invaluable Snopes.com, as a search there for "Corona" turned up nothing.

5 comments:

Cambias said...

I've always liked Corona sans lime, and take pains to order it that way in Mexican restaurants. Usually there's a faint Sprite flavor about the mouth of the bottle anyway, since the drinkmakers put the fruit in by reflex.

Monroe on a budget said...

I read that article citing the 1981 date too, and figured, well, stranger things have happened.

Lex said...

I was drinking Mexican beer (prefer XX dark or Negra Modelo to Corona) with lime before 1981.

Just sayin'.

Anonymous said...

My husband and I started dating in 1979. We used to go weekly to our favorite Mexican Restaurant in Michigan and order Dos Equis. It always came with lime. That was two years prior so this is probably a hoax.

brittany cantwell said...

i thought the limes kept the files away when drinking.