This lead illustration in a newspaper insert encapsulates everything I love about Ollie's Bargain Outlet, a 48-store retail chain based in Harrisburg, Pa., whose advertising approaches South of the Border or Pigman's Bar-Be-Que grandeur. Note the goose (or duck?) in the background crying, "Cheap! Cheap! Cheap!" The late Ollie Rosenberg, a backer of the chain when it started in 1982, was presumably less moth-eaten in real life than his Ollie's avatar. We discovered the Ollie's in LaVale, Md., soon after moving here, and I am in fact a card-carrying member of Ollie's Army. My card:
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